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Designing systems that work for humans and keep AI in line.

I’m Marika Mikeli, a Product Designer specializing in enterprise UX, AI-powered tools, and human-centered workflows.

Scalable Strategy, Designed for Impact

Human-Centered Systems, Built to Serve

Collaborative Execution, Driving Real Change

No Pretty Buttons Here

With a background in Visual Problem Solving and Enterprise UX, I’ve gone from designing stage sets for three-act journeys to building digital systems that guide people through complex B2B2C workflows. Not every problem needs a prettier button — some need a better system, a clearer flow, or a little AI muscle. I design solutions that connect human needs with business outcomes, without losing sight of what makes us human.

Product

Enterprise Case Studies

Enterprise work that can’t go public — but worth a peek. These locked case studies highlight real problems, impact, and lessons from shipped projects between 2021 and 2025. Full stories available on request.

Product Design - Enterprise UX.Lead Dashboard for Senior Advisors.png

The Struggle Bus → The Dashboard

Boosted advisor adoption to 75% and improved lead progression +8% by designing a clear “Working List” with AI at its core.

  • Design systems

  • AI integration

  • Workflow optimization

  • Research synthesis

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AI Picks, But Advisors Know Best

Drove a +8% lift in conversions by re-ranking matches with AI, while keeping advisors in control.

  • AI/ML Collaboration

  • Explainable AI Data-driven design

  • UX Research 

Product Design - Enterprise UX. Caregiver looking for Senior Living Options.

My Mom,
My Budget, My Timeline.

Doubled tour scheduling speed and grew touches by +10% by co-designing a mobile-first family experience.

  • Mobile first

  • Research/Testing

  • Conversion optimization

  • B2C

Product Design - Enterprise UX. Custom CRM for Community Partners.

We Moved
Them
-Did you?

Scaled move reporting from 100 → 600 entries and boosted site use +406% with a redesigned reporting flow.

  • 0 - 1 Enterprise UX

  • Partner efficiency

  • Error elimination

  • B2B

Personsal Projects

Other Projects

Projects I can share freely. From healthcare to coffee branding, these show how I play with context but stay focused on clarity, adoption, and trust.

Healthtech Product Design. Bowtie Dental Studio.

Smiles, Weekends, and Memberships

Designed Bowtie Dental’s full website, scheduling, and membership flows. Bookings grew ~20% and retention ~15%.

  • Consumer/Competitor research

  • Responsive website

  • 0 to 1

  • B2C

Product Design. Coffee Shop Branding and Web.

Dark Necessity: Coffee, Community, Brand

Built a café identity and customer flow where type, space, and service all come together. Cozy, modern, a little rebellious.

  • Brand systems

  • Service experience

  • Community storytelling

  • Designer to Founder

Theater Experience Design through UX lense. Clinical Wedding.

Clinical Wedding: UX Beyond Screens

Applied research to stagecraft a three-act color journey that guided audience emotion like a product flow. The play grew 60% in turnout.

  • Consumer research

  • Visual experience design

  • Creative storytelling

  • Cultural engagement

How I Work

My process isn’t fancy. Map the mess. Test the flow. Build trust. Then scale it.

Discover → Find pain points fast.

Design → Prototype, test, refine.

Deliver → Build trust, and scale.

How I Lead

Leadership isn’t just pixels. It’s workshops, handoffs, and culture. Here’s how I’ve shaped teams and kept the work moving.

Facilitating Workshops

Brought cross-functional teams together to align on workflows, cut through ambiguity, and build shared ownership.

Shadowing Users

Observed senior living advisors and families to learn natural workflows, uncover friction, and design with empathy.

Prototype → Production

Established a new dev process using Figma Make prototypes as the single source of truth. Cut delivery time in half and improved alignment.

Design + Dev Partnership

Built strong relationships with engineers — co-creating component libraries and modernizing handoff across systems.

Driving AI Adoption

Turned ML outputs into trusted, usable experiences by balancing automation with human control and advisor trust.

Scaling Systems

Shipped under strict system constraints, upgraded design libraries, and ensured consistency across enterprise tools.

Design Wiki Stewardship

Maintain and update our Confluence design wiki to streamline onboarding and centralize processes.

Weekly Design Sync

Own the weekly alignment with designers and researchers — a space for sharing, feedback, and candid conversations.

What teammates say when I’m not in the room.

"Marika is an outstanding UX product designer whose innovative solutions consistently elevate user experiences."

Steve Feero, Product Director.

"I had the privilege of working with Marika on several projects, and she is an absolute ROCKSTAR product designer."

Andrew Ingalls, ML Engineer.

"What sets Marika apart is her deep understanding of user-centered design principles and ability to empathize with users."

Linda Miller, Sr. Project Manager.

Thanks for scrolling this far :) From AI workflows to mobile flows, I design with clarity, empathy, and a little humor. Want to collaborate?

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